Privacy Notice

Privacy Notice

Welcome to GardenCoveCo.com, operated by Ekyx Trading Limited (the "Company", "we", "us", or "our"). We are committed to providing a safe, enjoyable online shopping experience and maintaining high data privacy standards. Respecting and protecting your personal data is a fundamental part of our operations.

This Privacy Notice details the types of personal information collected when you access our website (the "Site") and utilize our features (collectively, the "Services"). It also explains how Ekyx Trading Limited processes, shares, and protects your information, alongside your available options for managing your data.

By utilizing our Services, you consent to the collection, storage, and cross-border processing of your personal data (including transfers to servers in the United States, Canada, and Hong Kong) as set forth in this policy, and agree to our Terms of Use. If you do not agree with these terms, please refrain from using our Services.

Q: What categories of information do we collect?

A: We collect information through direct interactions and automated site tools:

  • Direct Customer Touchpoints: We collect details provided when you order products, create an account, sign up for promotional catalogs or email newsletters, participate in contests or surveys, write reviews, send gifts, or contact support. This includes contact details and billing addresses.

  • Third-Party Gift Transfers: When you send items, digital gifts, or communications to others through our Services, we collect recipient information such as names, phone numbers, email addresses, and shipping locations.

  • Automated Data Collection: We and our analytics service providers deploy cookies, web beacons, pixel tags, server logs, and JavaScript to automatically gather non-personal interaction data. This includes browser configurations, device models, IP addresses, unique device identifiers, referring URLs, page views, clickstream data, and email engagement metrics (e.g., opens or clicks). Linking this data with your profile helps us personalize website layout, remember user preferences, and deliver targeted advertising.

  • External Third-Party Sources: We may supplement our records with demographic or address verification data obtained from external sources or social media platforms based on your privacy settings on those platforms.

  • Information Combination: We may combine data collected from your online interactions with information obtained from offline sources or third-party business partners.

  • Third-Party Analytics & Advertising: We collaborate with external advertising networks and analytics partners who use tracking tools (cookies, pixel tags, Flash cookies) to analyze traffic and display targeted ads across the internet. We do not exercise direct control over third-party tracking technologies.

Q: What options do I have regarding tracking cookies?

A: Essential cookies are required to navigate our Site and utilize core features. By registering for and using our Services, you authorize cookie deployment. Below is a summary of the four cookie classifications used:

  • Strictly Necessary Cookies: Essential for navigation, user login maintenance, and shopping cart management.

  • Performance Cookies: Collect anonymous, aggregated traffic statistics and error reports to help us enhance site functionality.

  • Functionality Cookies: Retain your personal preferences (such as selected region, language, or currency).

  • Targeting/Advertising Cookies: Track browsing habits to serve relevant advertisements and evaluate promotional campaign efficiency.

Our platforms do not alter operations in response to browser "Do Not Track" (DNT) signals. You can manage targeted advertising choices by visiting:

We may also deploy Local Shared Objects (Flash cookies) to personalize video preferences or interactive site capabilities. To manage Flash storage settings, visit the Adobe Flash Player Settings Manager. Disabling these tools may limit access to specific site features.

Q: How do we utilize collected personal data?

A: Ekyx Trading Limited uses personal data for legitimate business purposes, including:

  • Fulfilling, delivering, processing payments for, and tracking customer orders, exchanges, and returns;

  • Enhancing site performance and personalizing return visits;

  • Sending promotional newsletters, catalogs, and marketing announcements;

  • Delivering customized product recommendations and targeted ads via email, SMS, or third-party platforms;

  • Conducting analytical research, internal business reporting, and operational improvements;

  • Safeguarding site security, preventing fraud, and identifying security risks;

  • Responding to customer support inquiries and comments;

  • Serving any other specific purpose disclosed at the time of data collection.

Q: Under what circumstances is personal data shared?

A: We may share personal data in the following ways:

  • Corporate Affiliates: Among current or future entities within the Ekyx Trading Limited corporate family.

  • Co-Marketing Partners: When participating in joint promotions, sweepstakes, or loyalty programs co-sponsored by vetted brand partners.

  • Third-Party Commercial Partners: With select business partners whose product offerings align with your interests.

  • Legal Compliance & Safety: To comply with court orders, subpoenas, or statutory requirements, or to enforce site policies, prevent credit fraud, and protect the safety, rights, and property of our business and users.

  • Corporate Asset Transfers: In the event of a merger, acquisition, corporate reorganization, or bankruptcy proceeding, customer databases may be transferred to the acquiring entity as a business asset.

  • Service Providers: With third-party vendors who handle payment processing, order fulfillment, IT hosting, email distribution, and customer support.

  • Aggregated Anonymized Data: Disclosing non-identifiable statistical reports to business partners for marketing, research, or analytical purposes.

  • SMS Marketing & Notifications (Where Applicable): When you opt into text updates at checkout or via subscription forms, we process your mobile number to send order status alerts and promotional offers. Phone data passed to SMS operators is strictly used for message delivery and performance tracking. You can opt out at any time by replying "STOP" to any text message or emailing service@GardenCoveco.com.

Q: How can I access, update, or remove my data?

A: You can request access to or updates for your profile records by emailing service@GardenCoveco.com. Subject to applicable privacy laws, you may also request the deletion or restriction of your personal data, provided retention is not required for legal, tax, or auditing compliance.

Q: How can I manage my marketing preferences?

A: You can unsubscribe from marketing updates at any time:

  • Promotional Emails: Click the "Unsubscribe" link located at the footer of any marketing email, or adjust your settings within your account profile.

  • Postal Direct Mail: Contact our support team via email to be removed from physical catalog mailing lists.

  • General Requests: Submit your preferences directly to service@GardenCoveco.com.

Q: What are California Privacy Rights?

A: California residents may request a notice detailing third-party disclosures of personal data for direct marketing purposes once per calendar year. To submit a request, email service@GardenCoveco.com with the subject line "Attn: California Privacy". Please allow up to 30 days for processing.

Q: What is our policy regarding children’s privacy?

A: Our Services are designed for adult users (aged 18 and older) and are not directed at children under thirteen (13). We do not knowingly collect personal data from minors under 13. If we discover that a minor under 13 has provided personal details, we will promptly purge that information from our active files.

Q: What technical security safeguards are in place?

A: We implement physical, administrative, and technical controls to safeguard customer information. Sensitive inputs (such as credit card numbers) are encrypted during transit using Secure Socket Layer (SSL) technology. While we employ commercial security standards, no electronic storage method or digital transmission can be guaranteed to be 100% secure.

Q: What about links to external websites?

A: Our Site may feature links to third-party websites operating independently of Ekyx Trading Limited. These external platforms enforce their own privacy practices and cookie policies. We accept no responsibility or liability for the content, privacy policies, or data security of third-party platforms.

Q: Where is data stored and for how long is it retained?

A: Your personal data may be stored, processed, and accessed on servers in the United States, Canada, or Hong Kong, where data protection laws may differ from those in your local jurisdiction. Personal data is retained only for as long as necessary to fulfill the purposes outlined in this notice, resolve disputes, satisfy legal obligations, or enforce our agreements. Once no longer required, data is securely deleted or anonymized.

Q: How are international data transfers handled?

A: Our digital activities are hosted across international data hubs (including the United States, Canada, and Hong Kong). Accessing our Services constitutes explicit consent for your personal data to be transferred to, stored in, and processed within these locations pursuant to this Privacy Notice.

Q: How are changes to this policy communicated?

A: Any updates or revisions to this Privacy Notice will be posted directly on this page. Continued interaction with our Site following published changes signifies acceptance of the revised policy terms.

Q: Who can I contact regarding privacy inquiries, concerns, or complaints?

A: For privacy questions, data access requests, or formal complaints, please reach out to our privacy compliance team via email at service@GardenCoveco.com.

If you feel your privacy concerns have not been adequately addressed, you maintain the right to lodge a formal complaint with a relevant regulatory body, such as the U.S. Federal Trade Commission (FTC) at https://www.ftc.gov/faq/consumer-protection/submit-consumer-complaint-ftc.